Case Study from Des Moines, Iowa


Established in 1972, our highly skilled technicians offer comprehensive knowledge and experience. You can be sure that your car will be handled with the latest diagnostics equipment and that everything done to your car will be explained to you in layman’s terms. Our goal is to provide the best service at the best rates without wasting your time. We provide a satisfaction guarantee for all services provided. We will treat you as we would like to be treated if we were the customer. We work on most American and Foreign vehicles including Chevy, Ford, Chrysler, Toyota, Honda, Nissan, Lexus, and more. For your convenience, we will provide you with a ride to work or back home.

The Job

When speaking with the owner of Town & Country Motors, a staple on the southside of Des Moines with a great reputation for auto repairs, we immediately understood what they needed.  An easy-to-navigate website, with a simple contact form, or essentially an Online Business Card.  Driving Cap Digital has done many websites in this manner, and it is a great way to start an online presence, as well as become more reputable and respected with your clientele. With these things in mind, Driving Cap started to work!

The Results

We truly wanted to help Town & Country’s already amazing reputation with a great website, and we did just that!  Their digital mark on the internet has become a great way to get in contact with the shop, and it’s certainly driven more business their way. One significant part surrounded our abilities to measure and track their site’s overall metrics, including locations of users, page durations, and perhaps most importantly the number of visitors to the website overall. During the initial consultation, Town & Country gave only a little insight as to the overall feel of the website, and our team got to work.
Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines.
The end result was a fast, mobile-friendly site that exceeded all of their expectations.


Increase in Traffic

*Since 2021


Increase in Brand Recognition

*Since 2021


Increase in Mobile Sessions

*Since 2020