Social Media is important. Now more than ever. You simply can’t look anywhere without finding it. We’re here to make sure you stay in the spotlight!


Social Media is important. Now more than ever. You simply can’t look anywhere without finding it. We’re here to make sure you stay in the spotlight!

We have your Social Solutions.

Social Media is an ever-increasingly important part of small business ventures. These platforms, such as Facebook and Instagram, are user-centric and facilitate public interest. Social Media companies can be viewed as virtual facilitators of human networks. While there are many outlets deemed social media, including print magazines, television, and radio broadcasts, the most common are virtual programs that allow for connectivity around the world. Driving Cap Digital is constantly improving social media appearance for our clients in many ways, such as Pay-Per-Click (PPC) Advertising, Scheduled Posting, and Mobile Continuity.


We can help your Social Presence.

Engagement with the social web means that customers and stakeholders are active participants rather than passive viewers. The internet allows businesses to reach more customers than ever before, opening up a wide range of opportunities for companies who embrace it as an integral part of their marketing strategy. Social media engagement should be fundamental to every business strategy as customers now have so many different outlets to voice their opinions about products and services—and they do so openly and frequently. Businesses can no longer afford to ignore this key marketing tool, but rather must learn how best to use it for their own advantage. Driving Cap understands the importance of a social media appearance, and we’re ready to build yours!


Facebook is a social networking service launched in January 2004, operated and privately owned by Facebook, Inc. Users can create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users can join networks organized by city, workplace, or school alumni to share common interests. In December 2009 Facebook had 100 million active users worldwide with roughly 60% of them outside the US and Canada.


Instagram is a mobile app and online platform that runs on the Instagram website, which allows users to share their photos with other users of this service. To use the service, users can download it from the Apple App Store or Google Play application market. Users can also connect the service to their Facebook accounts. After logging in on Instagram, users are taken straight to their news stream. Users can upload a picture or a video. This can be done immediately after selecting a picture from their smartphone gallery or by scanning an image within the Instagram app itself. They can also add filters, tag friends, and use hashtags to label images as well as comment on them.


In order to build a strong brand and business, companies must have effective digital marketing strategies. A good place to start is YouTube. It’s free to create an account, publish video content, and embed it across other sites and blogs. YouTube allows you to add analytics so you can measure online activity surrounding your video content. The YouTube platform has evolved with the advent of new cellular technology and HD quality video. Established media corporations such as Disney, Paramount, and Warner Bros. Discovery have also created and expanded their corporate YouTube channels to advertise to a larger audience.


Reddit is a link posting, content rating, and social news website where registered users can submit links, text posts, and images. The site’s users then vote the posts up or down. Submissions with more upvotes appear toward the top of their subreddit and, if they receive enough upvotes, ultimately on the site’s front page. Reddit administrators moderate the communities. Moderation is also conducted by community-specific moderators, who are not Reddit employees.

Keys to Social Media.

Understand Viewers

A brand needs to be active on social media. There are many opportunities to reach your target audience and viewership with social media influencers as effective customer engagement tools. Influencer marketing allows brands the opportunity to reach their target audience in a more genuine, authentic way via a special group of selected influencers advertising their product or service.

Competitor Analysis

When you evaluate your competitors on social media, you’ll understand the big picture, and how you fit in. You’ll see how content is doing on your site in contrast to comparable products that share similar target audiences. This will absolutely help you and your brand determine your own industry goals on social media. Social media optimization (SMO) is used to increase the awareness of your brand, products, or services by spreading it through social media outlets. The goal is to optimize content for as many different channels as possible so that it can be shared frequently across social media and networking sites. Different types of social media include: RSS feeds, bookmarking sites, video sharing websites, and blogging sites.


Social media has made it easy for small businesses to develop their own market research, create marketing campaigns and even engage customers in the process of co-creation. By encouraging their customers to give feedback on new product ideas, businesses can gain valuable insights on whether a product may be accepted by their target market enough to merit full production, or not. Social media can be used as a research team for small businesses, or even individuals looking to start their own companies. Social networking sites have become great places to get feedback and comments on products, services, and ideas. SurveyMonkey and Google Forms are two great tools that can be used to set up surveys for collecting more user-friendly data from your target market.

Social Channels

Marketing through social media has other benefits as well. Of the top 10 factors that correlate with a strong Google organic search, seven are social media dependent. This means that if brands are less or non-active on social media, they tend to show up less on Google searches. While platforms such as Twitter, Facebook, and Google+ have a larger number of monthly users, the visual media sharing-based mobile platforms garner a higher interaction rate in comparison and have registered the fastest growth and change in the ways consumers engage with content.

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