CONSULTING

Business consulting is our way of helping companies and people improve online performance. Driving Cap Digital Marketing can help you achieve a strait forward timeline of success, and plan out your business goals.

CONSULTING

Business consulting is our way of helping companies and people improve online performance. Driving Cap Digital Marketing can help you achieve a strait forward timeline of success, and plan out your business goals.

Driving Cap Digital Consultations.

Through a careful analysis of your goals, thru our business consultation, we can help pinpoint every stepping stone to your success. Our management consulting services focus on our clients’ most critical issues and opportunities: strategy, marketing, organization, operations, technology transformation, and transformation management. Our proven method is to identify the key drivers of value for our clients and help them execute those actions with the support of the appropriate management teams and resources. Whether you’re simply looking for a broad pathway to your goals, or would rather have a detailed step-by-step list, our team is here to guide you!

We can get your business On Track.

You may not think you need a business plan if you’re just starting out, or if your business is small. A business plan can help you think about the long-term issues that may affect your success. It can help you consider important questions like: What needs to happen for this business to succeed? What obstacles might get in your way? What are some strategies for overcoming them? How will you measure progress toward that goal?

Content Development

Our content developers are specialized website developers who can focus on the generation of online content for a specific purpose, or for a particular target audience. They can integrate content into new or existing websites without using information technology skills such as script language programming and database programming. More than just website developers, content developers may also be technical writers who produce technical documentation that helps people understand and use a product or service. This documentation includes online help, manuals, white papers, design specifications, developer guides, deployment guides, release notes, etc.

Ad Campaigns

A marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences. The campaign theme is the central message that will be received in the promotional activities and is the prime focus of the advertising campaign. The campaign themes are usually produced with the objective of being used for a significant period but many of them are temporal due to factors like being ineffective or market conditions, competition, and marketing mix.

Social Marketing

Social marketing is a form of social communication that uses professionally created messages to motivate, persuade, and influence target audiences to adopt behaviors that will benefit them and society. It is an interactive process between service providers and users that enables decision makers to use marketing to address public problems. Social marketing helps people make more informed choices in the marketplace; this helps them achieve what they value and further their well-being.

Searchability

To improve rankings in Google, a site should include external links to quality sources outside of the site. It is also important to ensure that all pages target the same keyword or placement of keywords. The more similar web pages contain a single keyword, the more likely Google will rank them highly due to the additional subtopics and relevancy of those pages. Making sure to keep each page unique with different content will help increase search engine rankings through diversity and variety in website topics.

Keys to Consulting.

Business Plan

A business plan is a formal written document containing the goals of a business, the methods for attaining those goals, and the time frame for the achievement of the goals. It also describes the nature of the business, background information on the organization, the organization’s financial projections, and the strategies it intends to implement to achieve the stated targets. In its entirety, this document serves as a road map (a plan) that provides direction to the business. Written business plans are often required to obtain a bank loan or other kind of financing. Templates and guides, such as the ones offered in the United States by the Small Business Administration can be used to facilitate producing a business plan.

Interaction Design

Interaction design, often abbreviated as IxD, is “the practice of designing interactive digital products, environments, systems, and services.”  Beyond the digital aspect, interaction design is also useful when creating physical (non-digital) products, and exploring how a user might interact with them. Common topics of interaction design include design, human-computer interaction, and software development. While interaction design has an interest in form (similar to other design fields), its main area of focus rests on behavior.  Rather than analyzing how things are, interaction design synthesizes and imagines things as they could be. This element of interaction design is what characterizes IxD as a design field as opposed to a science or engineering field.

Research

Research is “creative and systematic work undertaken to increase the stock of knowledge”. It involves the collection, organization, and analysis of information to increase understanding of a topic or issue. A research project may be an expansion of past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

Divergent Thinking

Divergent thinking is a thought process or method used to generate creative ideas by exploring many possible solutions. It typically occurs in a spontaneous, free-flowing, “non-linear” manner, such that many ideas are generated in an emergent cognitive fashion. Many possible solutions are explored in a short amount of time, and unexpected connections are drawn. Following divergent thinking, ideas and information are organized and structured using convergent thinking, which follows a particular set of logical steps to arrive at one solution, which in some cases is a “correct” solution.

Calculate Your Investment.

Our Free Cost Calculator can give you a great idea of the costs associated with our marketing agency.