ANALYTICS

Driving Cap Analytics can help you track customers and clients, set specific marketing goals, and gain positive brand experience.  With a proper analytics account, you’ll always know how your site is doing.

Analytics

Driving Cap Analytics can help you track customers and clients, set specific marketing goals, and gain positive brand experience.  With a proper analytics account, you’ll always know how your site is doing.

Our Analytics Team is Data Driven.

There is no doubt that tracking website visitor information is extremely important for your overall marketing efforts. You need to know what’s currently happening on your website before you can make decisions to scale up. There are elements that work to make significant changes to your visitor’s activity, and we at Driving Cap are happy to go over these metrics when you’re ready. While there is an overflowing amount of tools out there you can use for insight, the most frequent and widely acknowledged as the best is Google Analytics.

We build for constant tracking.

Web analytics is the collection, reporting, and analysis of website data to help users understand what is happening with their site. The focus is on identifying measures based on your organizational and user goals and using the website data to determine the success or failure of those goals and drive strategy. Web analytics can be used by organizations of any size; however, it can be particularly helpful for small businesses where resources may be limited.

Content Tools

Our content tools connect writers with experts, streamline the writing process, and transform writing-focused content into graphic design and videography. They also evaluate how well your content is performing against KPIs. That means traffic and page sessions, but also involves down-funnel metrics like conversions.

UX Tools

UX Tools are the digital tools that UX and product designers use at different stages of their work to create usable websites, apps, and products. They’ll help you with various tasks at various stages in the product development process, from research and user testing to wireframing and prototyping.

Social Analytics

Optimize your social media approach with social media measurements and dashboards that build what you need with personalized reporting and qualified local services. Our social media analytics ensure that you can: Measure and evaluate earned and owned social media data, create automatic reports with the click of a button, measure your performance against your competition’s social profiles, and use these insights to continuously improve your content and engagement strategies.

SEO Analytics

Get the best search engine approach with SEO measurements and dashboards that build what you need with personalized reporting and qualified local services. Our SEO analytics ensure that you can: Measure and evaluate traffic from major search engines, create automatic reports with the click of a button, measure your performance against your competition’s search engine appearance and relevance, and use these insights to continuously improve your content and engagement strategies.

Keys to Analytics.

Understand Bounce Rate

Bounce Rate is a vital element of your web analytics and website usability metrics. Bounce Rate is defined as the percentage of visitors that leave a webpage without taking an action, such as clicking on a link, filling out a form or making a purchase. A high Bounce Rate lets you know that your site (or specific pages on your site) has issues with content, user experience, page layout or copywriting.

Adwords

Google Ads (formerly Google AdWords) is an online advertising program developed by Google, where promoters bid to exhibit brief adverts, services, products, or videos to website users. It can place ads in the results of search engines like Google and on non-search websites, mobile apps, and videos. Essential services are presented under a pay-per-click (PPC) pricing model.

Session Duration

In website and application analytics, a session, or visit, is a measurement of a user’s actions taken within a period of time. Session durations are also used in operating analytics and the provision of user-limited suggestions. There are two basic techniques used to define an internet session: time-oriented approaches based on continuity in user activity, and navigation-based approaches based on continuity in a chain of called pages.

Hyperlink Tags

The <a> tag defines a hyperlink, which is used to link from one page to another.  The very important attribute of the <a> element is the href attribute, which indicates the link’s destination.  This is what tells the website where to go when someone clicks on a button or link. Tagging your hyperlinks will help in search engine analysis, and therefore boost your SEO ratings.

Calculate Your Investment.

Our Free Cost Calculator can give you a great idea of the costs associated with our marketing agency.