Our Marketers are Your Merchandisers.

The Driving Cap Marketing Elements are how we can truly generate, accelerate, and communicate your brand through digital networks. These elements are designed to enhance ROI for your brand. The main elements of our marketing structure are search engines, content, emails, social media, and display.

Search Engine Marketing

SEM Internet marketing involves the promotion of websites by increasing their visibility on search engine result pages primarily through paid and unpaid advertising. SEM may incorporate Search engine optimization, which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay-per-click listings.

Content Marketing

This is an approach to marketing that focuses on building and keeping customers by offering helpful content to them that improves their buying experience and creates brand recognition. We use this approach to hold a customer’s interest with the goal of persuading future purchase decisions.

Email Marketing

Email marketing is a way to rapidly communicate a message to existing or potential customers. The success of email marketing plans is heavily reliant on the communication and visualization of each email. In regards to communication, font styling and utilization is the paramount in determining how appealing your email is. Using a casual tone invokes a warmer, gentler and more inviting feel to the email, compared to a more formal tone. In regards to visualization, there are indications that using graphic aids and visuals that are relevant to the message are heavily warranted, yet fewer visual graphics can be more effective in creating a relatively personal feel to the email. Every industry requires a different touch, as a restaurant’s email campaign would be greatly different than that of an online clothing company.

Social Media Marketing

True digital marketing, when using social media channels including Facebook, Twitter, Instagram, and so many more, is aiming your business marketing strategy at products or services. It is a technique in which strategies are made and implemented to draw in traffic to a website or to gain the attention of buyers over the web using different social media platforms.

Display Marketing

Online display marketing and adverts deal with showcasing messages to your viewers on the internet. This comprises a large range of different ads such as blogs, networks, contextual data, ads on search engines, classified or dynamic advertisements, and more. This element can target specific audiences in different locations to view a very focused advertisement. The possibilities of display marketing can be seen as the most productive and profitable element, but also the most costly.