EMAIL MARKETING

Email marketing from our team can help your clients and customers jump on your email list, and stay there!  With well-timed and informative email blasts, your audience will be drawn to everything about your business.

EMAIL MARKETING

Email marketing from our team can help your clients and customers jump on your email list, and stay there!  With well-timed and informative email blasts, your audience will be drawn to everything about your business.

We know the way to Email Marketing.

Email marketing is a great system of promotion that can make the customers on your email list informed of new products, discounts, and other services. It can also be an easier sell to inform your audience about the value of your brand, or simply keep them involved between purchases and other timely information. It can also be anything in between. We know that finding new customers takes a lot of time and energy. At the same time, it can be just as important to re-engage with your current customers. Driving Cap Digital Marketing can help you reach both new and existing audiences in ways that are incredibly effective for increasing sales.

 

Build Business With Email Blasts.

You know how restaurants give out free chocolates at the front of their store? They do that because studies show that, by spending just $0.10 on chocolate, restaurants can increase customer retention by five times. The same goes for digital marketing, but instead of giving away sweet treats, customers get information about your business and pricing opportunities on a regular basis through email campaigns. This rich communication is extremely powerful when it comes to retaining customers and making them advocates for your brand.

Set Your Goals

Having appropriate goals in mind for your campaigns means a lot.  If you want to have your best email marketing year ever, then you have to focus on one of your greatest untapped resources: your existing customers. Not only can we help get you new customers, but keep them.  In other words, you’ll have to spend more time marketing to your current customer base and delivering them the best experience than trying to acquire brand new customers who may or may not have ever heard of you. This is a simple case of making the most of your time and resources. Prospecting for new leads is essential, but you shouldn’t neglect your existing customers. Our digital marketing services are designed to help your business reach more consumers, make more sales, and grow your brand.

Know Your Audience

Personalization is often a buzzword but for good reason. In fact, 86% of consumers say personalization plays a role in their purchase decisions. Personalizing emails is the future of email marketing. Today’s customers have grown to expect personalized experiences and information in marketing messages, which means every customer will be different. If your email strategy is to blast everything out to everyone at once on your list every time you send an email, you’re going to miss the mark with most of your audience. Fortunately, there are several easy ways to personalize your messages that lead to better engagement and results.

Plan Your Emails

By humanizing your data and viewing it through that lens, it becomes much easier to identify what’s truly important to your organization. 62% of marketers say they often feel “overwhelmed” by the volume of information coming in. But take it a step further and look at whatever the end goal of that particular email is: maybe it was to get them on your website, or maybe you’re trying to drive someone to your blog post—whatever it is, focus on finding those moments when you can have an impact on their journey.

Send + Track

When you have too many metrics to choose from, it can often be difficult to pinpoint what matters. It’s why we believe in concentrating on the little things. An email is a powerful medium and has an incredible ability to connect with your audience (faster than any other marketing channel). So it only makes sense that we use its strengths to their fullest potential. We can help send and track all of your marketing-related emails, and that means looking beyond opens and clicks and focusing on what that data represents: your audience’s behavior.

Keys to Email Marketing.

List Building

When building your email list, you have to walk a fine line between too much information and not enough. The average email list churns by about 30% every year. That means almost a third of your audience will unsubscribe on an annual basis. So what’s the best way to avoid being left in the dust? Look for opportunities to build your email list wherever you interact with your target audience: your website, social channels, events, brick-and-mortar locations (if you have them), etc. It’s all fair game as long as you’re offering something valuable for joining your list and delivering on that promise. Another important thing to remember about your signup form? Don’t ask for too much information right away. Our team at Driving Cap can build email marketing opt-in options that appeal to anyone on your site, and it will help them stay up-to-date on everything going on with your business.

Focus

Making your subject mobile-friendly is more important than ever to successfully utilize email marketing. Some ways of doing this are to ensure your email is designed in a single-column mode. You can also increase the font size for enhanced readability on smartphones and tablets. Make sure to follow the iOS guideline of buttons, typically 44 pixels wide by 44 pixels tall, as a standard dimensional setting. Make all of your potential calls to action clear and easy to click.

Strong Content

Just like every detail in digital marketing, your message is everything. Make your content (text, images, etc) appealing and welcoming. One way is to use lots of white space to keep viewers focused, and a little humor doesn’t hurt either! The more your emails look like a friendly conversation, the better they can perform in conversions and readership. Personalization does not end with simply including a person’s name, you need to make the entire email look like it was designed just for each viewer. Don’t waste your viewer’s time with rubbish, simply give them your message and provide several links to information.

Type of Emails

You need to choose an email type that supports both your business objectives and your viewer’s wants. Several common email types include promotional, relational, and transactional. Promotional emails are designed to share info about sales and offers, new products, and events. Relational emails need to give your subscribers what you’ve already stated, a monthly newsletter, a discount code, a familiar email, or pertinent info they have already requested. Transactional emails normally generate action on your website and might include confirmations, welcoming messages, and acknowledgments.

Calculate Your Investment.

Our Free Cost Calculator can give you a great idea of the costs associated with our marketing agency.