Copywriting

Copywriting is building and deploying content that drives business goals.  We can help with this, no matter what industry you’re in.  We’ve helped musicians, construction companies, restaurants, online education, and videographers.  We can copywrite for you too.

Copywriting

Copywriting is building and deploying content that drives business goals.  We can help with this, no matter what industry you’re in.  We’ve helped musicians, construction companies, restaurants, online education, and videographers.  We can copywrite for you too.

Driving Cap Copywriting 101.

There are a lot of reasons to have an outside company write engaging copy for your business. You could be constantly busy with other facets, or maybe just don’t know the best ways to excite people about your company. That is exactly what we strive to help with thru our copywriting plans. We may now know everything about your business, but you can take the first step by telling us more! Reach out today!

We create copy for Every Industry.

Copywriting is the process of writing promotional content for a product or service. Our copywriters are responsible for achieving the goals of your company’s campaign by creating engaging and persuasive advertising, marketing, and sales content. Copywriters craft all forms of copy, including headlines, advertising copy, email, and social media messaging, website text, and more. We even help create simple things like taglines. Although words like “slogan” and “tagline” are often used interchangeably, the definition of a tagline is more specific: A tagline is a short phrase, typically 15 words or less, that is meant to convey what a product or service does. More than just an advertising tool, taglines can also be used in other marketing materials such as brochures and catalogs.

Website Wireframes

When you’re creating a website, it helps to have an idea of what your page must do before you begin designing it. A wireframe allows you to plan the basic layout of each page, so you can make sure there is enough room for all the content that needs to fit on each page. A wireframe includes only basic information, like elements with titles and sizes, navigational elements like links or buttons, and additional information like related links or advertisements.

SEO Writing

The leading search engines, such as Google, Bing, and Yahoo!, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. The Yahoo! Directory and DMOZ, two major directories which closed in 2014 and 2017 respectively, both required manual submission and human editorial review. Google offers Google Search Console, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that are not discoverable by automatically following links in addition to their URL submission console. Yahoo! formerly operated a paid submission service that guaranteed to crawl for a cost per click; however, this practice was discontinued in 2009.

Technical Writing

Technical writing is the process of communicating information about how to use a product, service, or concept. It may include instructions, help files and manuals, marketing materials, or other documents that are intended to inform or instruct readers on how something works. Our technical writers may be hired by your organization to create content for products or services, as they work in-house as part of our marketing team. They may also contract out this service to freelancers who do full-time technical writing as a business opportunity.

B2B + B2C

Business to Business, or Business to Consumer, our copywriting services are expertly crafted to say exactly what your business needs. Our marketing communications are designed to meet the needs of your target audience. They help you to reach that broad market or segments of it. It helps you communicate a message in a way that is understood and memorable, regardless of what other marketers are doing.

Keys to Strong Copy.

Know Your Business

Your copy can be the difference between your customers seeing your ad or clicking away from your website. It’s an important sales conversion tool and one that requires a great deal of expertise to write compellingly. We’ll help you find just the right angle for your target audience by conducting a thorough analysis of their needs and interests. This is where our background in digital marketing makes us unique; we’ve spent years perfecting our craft so that we can better engage with clients and bolster their sales.

SEO Writing

Web copywriting for search engine optimization (SEO) is the art of writing content that is placed on a website, which will ultimately attract more visitors to the site. The main objective is to provide users with information that is relevant to their search query, and this may include among its objectives the achievement of higher rankings in search engines. Originally, this involved the strategic placement and repetition of keywords and phrases on web pages, but writing in a manner that human readers would consider normal, as well as their inclusion into Meta tags, page headings, and subheadings. But times have moved on, and “on-page optimization” now involves the consideration of semantic words and phrases (i.e. those that mean the same or are connected). Copywriting for SEO also includes what is written on pages that link to the page concerned, especially on the text used in the link, but this must not be overdone. 

Powerful Words

Good writing gets to the point. Clear, concise, and confidently worded copy has been shown through research to increase consumer confidence in that product or service by up to 76 percent. Good copywriting should be short, simple, and direct. It should tell you what is truly special about the company, product, or service being offered. It should speak to the reader in human terms. This can be achieved by cutting out excessive phrases and rewording your sentences to be as direct as possible

Describe Benefits

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Our copywriters help create billboards, brochures, catalogs, jingle lyrics, magazine and newspaper advertisements, sales letters and other direct mail, scripts for television or radio commercials, taglines, white papers, websites, social media posts, and other marketing communications.

Calculate Your Investment.

Our Free Cost Calculator can give you a great idea of the costs associated with our marketing agency.