FROM THE SLUMS OF BRAZIL TO THE STAGES OF THE WORLD
“We came from a reality in which some days it was hard to smile. Our desire is to positively impact the world and bring a smile to everyone we encounter.”
Pronounced B-Twins, this high-energy entertainment group continues to captivate audiences worldwide with its unique renditions of crowd favorites and engaging, uplifting live show that targets the masses. Led by charismatic Twin brothers from Brazil, they combine a plethora of genres into a feel-good performance that is equal parts rock concert, dance party, jam session, and vacation for the soul. Growing up in the violent, impoverished slums of Rio De Janeiro, the Twins began playing classical music on violins their father handmade. They used music as an escape from their reality and began teaching others in their neighborhood to do the same. After being featured on National Public Radio, the Twins were invited to the US on full-ride music scholarships in 2008. After performing over 1,000 shows around the world in the past decade, the B2wins continue to cultivate a loyal fan base wherever they perform. From hip-hop heads to jazz aficionados, pop enthusiasts and ravers, rockers to reggae fans, all find common ground with the B2wins. Using music as a tool, the B2wins are on a mission to make the world smile.
The Brazillian Twins, now B2Wins, needed to have a website facelift. Their old site was functional, but without the charismatic flair that these performers showcase in every live event. An important aspect was a page exclusively to promote upcoming events, and user-friendly controls to update them regularly. In order to allow for high-volume traffic, fast-loading videos, and external hyperlinks, they contacted Driving Cap. A fully functioning digital presence, with multiple offsite links, was key, along with a fast website that had a cohesive look to match their social media. With these capabilities in mind, Driving Cap got started!
The B2Wins went thru several different website schemas, to make sure the look and feel were a perfect fit for the musician’s brand. We gave the guys some fantastic insight as to their plans for the overall feel of the website. Something clean, yet focused, and very user-friendly. They loved the idea and gave Driving Cap Digital a lot of creative freedom in the design and launch process.
Content development was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines. A lot of the content was already live on their old site, so transitioning was an extremely easy process for our team.
The end result was a fast, mobile-friendly site, with a bit of custom coding to make sure every aspect of the site worked perfectly. Their website is now a promotional tool and will help them succeed for years to come..
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