Every landing page should be designed with a specific conversion goal in mind. It’s not about designing beautiful pages — it’s about creating an experience that will give you the best chance to convert visitors into subscribers, leads, or customers.

Web design is the art and process of developing a concept that communicates the information to be delivered, and implementing that communication through a visual design and technical architecture. It can range from simple to complex and can be conducted in-house by a company’s informatics specialists using their own equipment, or it can involve contracting out the entire process to an independent designer or firm. Web designers may use different tools when preparing their designs compared to those used by graphic designers.

E-commerce has transformed the retail landscape, creating a wide array of opportunities and challenges for businesses. With advanced technologies, it’s easier than ever before to reach consumers around the globe with products of all types, including books, clothing and accessories, food items, electronics and other goods.

Educational technology is the use of interactive computer-based tools, involving hardware and software to facilitate learning. It is also referred to as edutech, which is derived from education and technology. Educators use educational technology in their everyday lives by teaching students from around the world via online courses instead of traditional classroom settings or even visiting classrooms as guest speakers do.