About Crossfit Smokeshow
We are not just a gym full of barbells and sweat. CrossFit Smokeshow fosters a change in attitude, appearance, and outlook. Anyone who has met our amazing coaches can attest to the welcoming environment they cultivate in our gym. CrossFit Smokeshow is a place where everyone can come to unwind, work off stress, and push their physical limits to become better each day. We all may look and act different, but together we are all a Smokeshow! Our versatile coaches study and teach the very best ways to execute a CrossFit workout with any amount of equipment. Because CrossFit encourages many variations, your fitness journey will leave you getting stronger and fitter! We ensure our setup allows you to reach your health and wellness goals.
The Job
Garrett Starr, along with friends and family, decided to open up their own CrossFit gym. An opportunity rose in the heart of Ankeny, a suburb of Des Moines, in the middle of Iowa. The location was set, the funding was in place, but CrossFit Smokeshow needed a way to bring people to the gym digitally. Starr gave Driving Cap a call and, after a brief conversation, we were able to answer every question and start building!
The Results
Driving Cap’s project plan is meticulously structured, beginning with an initial phase focused on intelligence, messaging, and design. This phase includes a kickoff meeting, wireframe development, and integration of design elements to create a responsive, custom-themed WordPress site. The project timeline is carefully planned to ensure each phase, from initial conception to final implementation, is executed with precision and in alignment with the client’s objectives.
Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Regular updates, provided free by Driving Cap, have also helped CrossFit Smokeshow stay current on all the newest trends and workouts.
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