About Advantage Custom Fixtures
Advantage Custom Fixtures is a manufacturer of quality custom, refrigerated and non-refrigerated fixtures for the supermarket industry.
For produce, cheese/deli, floral, and specialty needs, we have the technology and expertise to build each fixture to high-quality standards and with your specific requirements in mind. Advantage Custom Fixtures has over 100 years of collective experience in display manufacturing and design. We incorporate 3D modeling and CNC processing to create displays that will suit your application in function and form.
Advantage Custom Fixtures is affiliated with AES Case Refurb, the premier case and fixture refurbisher in the United States. Both follow the same superior production standards, high business ideals and core design creativity. Thank you for considering Advantage Custom Fixtures as your quality fixture provider.
The Job
Danielle Adams, Chief Marketing Officer for AES Case Refurb, approached Driving Cap already knowing what was needed: a powerful showcase of Advantage Custom Fixtures. Key aspects of the idea included a responsive website design, with categories for each type of display case. Adams needed the capability of having clients see all available models they offered in a one-stop convenient place. We discussed custom forms, detailed product pages, and great descriptions.
The Results
Driving Cap Digital knew exactly how to help! We began right away on a new, custom website, with a full eCommerce feel to enhance the product descriptions. In addition, Driving Cap performed a full branding makeover, complete with different print media such as folders, linecards, business cards, and posters for events.
The website’s organic growth has been amazing, with search engine optimization performing beyond our collective goals. The custom merchandise and marketing campaigns have helped earn a long list of newsletter sign-ups! Content development, including copywriting, was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. The end result was a brilliant and custom website that exceeded every goal!
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