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THE CONFUSED BREAKFAST

Case Study from Cedar Rapids, Iowa

About The Confused Breakfast.

A nostalgic journey back to the movie rental store era and the amazing movies from our childhood that we all know and love. With the benefit of 20+ years of hindsight, we revisit and dissect these classic movies to see if they still hold up. Get to know us! We guarantee we’re interesting. We put a fancy guarantee on our podcast cause we want you to feel all warm and toasty inside!

All media/press inquiries should be sent to confusedbreakfast@gmail.com

The Job

The Confused Breakfast, the nationally-acclaimed podcast, did not have a website. This was an issue because they wanted to start promoting merchandise, such as custom shirts, as soon as possible, as well as bolster their host ratings on each episode. In order to showcase their podcast and build a following, they contacted Driving Cap. A fully functioning presence, with multiple offsite links were key, along with a fast website that had audio files and links to their social media. With these capabilities in mind, Driving Cap got started!

The Results

The Confused Breakfast went thru several different website ideas to make sure the look and feel was cohesive with their brand. We gave the guys some fantastic insight as to their plans for the overall feel of the website. Something clean, yet focused, and very user-friendly. They loved the idea and gave Driving Cap Digital a bit of flexibility in the design and launch process.
Content development was done during the website’s building process, so content added to the website was appropriate and helped reach timeline goals for the build. Simultaneously, our SEO Gurus developed keywords and imagery to boost the performance of the site on all search engines.
The end result was a fast, mobile-friendly site, with a bit of custom coding to make sure every aspect of the site worked perfectly.

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